Being married to the head of a major luxury goods company certainly has its benefits. Salma Hayek is married to Francois-Henri Pinault, head of the PPR group which owns Gucci, Balenciaga.

And Yves Saint Laurent amongst others. So when she needed a dress to wear to the Cannes Film Festival she naturally had her pick of the best.

What did she choose? The first ever dress from Gucci's new couture line. And very lovely it is too. Rumours of the luxe label's new venture started swirling back in January.

But until now we've seen no concrete evidence. Now it seems that Frida Giannini has been working away behind closed doors on at least one dress, and where one celebrity goes others are sure to follow.

The couture collection will be designed on an appointment only basis - Gucci isn't about to join the line up at couture fashion week. But we'll be keeping our eyes peeled on the Cannes red carpet this week to see if any more creations are forthcoming.